PRECOLLECTIONS CITY is the new magazine series that bring together all the women’s pre-collections garments from the best International brands subdivided into cities: Milan, Paris, New York & London. Twice a year fashion designers produce and present to the most important buyers a complete pre-collections so called because it comes out earlier than the official collection. Fresh, quick and packed with interesting insights, the pre-collections contains all the ideas the designer will be building on for that season’s collection, but above all it reflects what will actually be retailed. For the first time in the world, a magazine presents to the public what previously only a select group of buyers ware able to see at brand showrooms. Large format, premium quality photos and enlargements of season’s key pieces make precollections an extremely useful work tool for designers and creatives.