METAL’s editorial line is a unique blend of fashion and art with an international forward focus. Metal features cutting-edge content that refuses anything ordinary while maintaining a perfect balance between sophisticated established brands and rising talents. METAL is aimed at readers who are style-conscious, but also have developed their own idea of style and are very much aware of their own preferences. Our readers are literate, fashion conscious, welltraveled, consumers of media, art lovers and buyers of lifestyle related products. They are not looking for a publication to periodically dictate a particular lifestyle to them, but rather looking for further options that could be integrated into their own day-today life.